goHustling help you generate leads through the complex digital marketing channel of Pay-per-click (PPC) marketing. It presents a significant opportunity for businesses to grow traffic and conversion on their websites. But without a smart strategy and careful tactics, pay-per-click can be exhausting and not so fruitful.
We’ve put together the a FAQs and answers to common questions we get asked.
Pay-per-click marketing is an advertising channel where payment is not by the impression or purely for ad placement. The bid amount may have an impact on placement, one only gets charges when the ad is clicked by an online user.
The most common PPC ads appears on a search result pages of search engines like Google/Bing. Businesses have the opportunity to place their brand, product or service in the form of an ad that targets a specific keyword or persona.
A text ad is composed of a written copy by the advertiser. Format and character limits are dependent on the PPC platform. Text ads are commonly triggered through the Search Network- when users search on Google or Bing for a keyword which is targetted within PPC campaign.
A display ad is delivered as an image or motion graphic or video. PPC platforms offering isplay advertising often have requirements for specific size and content that advertisers must comply with while creating the engaging visuals.
Display ads typically show up while surfing different websites and are available for advertisement placement. These Ads are contextually placed on websites where the advertiser’s target the specific audience they consider as probable customers.
A shopping ad is typically delivered after a user submits a query through a search engine or shopping engine. Shopping ads typically contain an image of the product, the price of it, and any pertinent specifications like size, color, dimensions, etc.
Google Ads is Google’s primary PPC advertising platform. Google has pay-per-click advertising on its Search Network and search partner sites allowing multiple assests like image & video advertising on its Display Network. Businesses can also access YouTube ads through Google Ads platform.
Microsoft Advertising (formally Bing Ads) is Microsoft’s PPC advertising platform. Bing like Google also allows pay-per-click advertising on its Search Network i.e Bing.com and search partner sites including Yahoo.com . It also allows it on the native advertising on Microsoft-owned web properties such as MSN.
As per a report Over 46% of product-focused searches begin on Amazon.
Amazon Advertising is one of the fastest-emerging PPC platform for e-commerce retailers and today lakhs of retailers are turning to Amazon for promoting their products. Amazon lets advertisers create display- and shopping-focused campaigns on their platform.
SHOULD WE TRY PPC
If there is a business website then PPC advertising as a marketing channel should be considered. Just because there is a website does not warrant one to engage in PPC.
Before starting your first PPC marketing campaign, following should be considered
How much can you spend on PPC before getting return on investment? Ads won’t produce instant results. One should be ready to spend some money without a return. It might be Rs50 / Rs50,000.
Have a clear conversion goal. PPC advertising is most effective when there is a conversion like a transaction or lead form completion. Setting up clear conversion goals is always fruitful.
PPC is great for responsive & nimble advertising. But when spending stops, PPC conversions stop.
To balance this adding search engine optimization (SEO) to the mix is necessary.
Finding it difficult to answer all these questions ?
You can leave the hardwork to India’s leading Digital Marketing Agency goHustling.
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